The Beginning of Beyond Alpha

About Us

    The Beyond Alpha brand is the brainchild of co-founders Brian Moreno, and JP Menjares. It is a positive result of years of frustration and challenges we encountered in our lives. Beyond Alpha is a lifestyle brand that provides simple and interchangeable quality clothing pieces that are designed to complement and accentuate your body. All materials, color combinations, and designs are continuously being refined to bring out the best version of you. In these changing times, we are bringing back the timeless fashion for every gentleman.

The company's vision is to be the brand that best understands and provides the needs of high value men or those people we refer to as Alphas. Our mission is to curate products and services that guide a man in his journey towards being the best version of himself and getting to the beyond alpha status.

Brian’s story in his words

When I was 28 years old, I landed my first corporate job because my early years after college were spent on putting up different start-ups. At that point in my life, I had two goals:

1) Advance my career as fast as I can

2) Attract the woman of my dreams

In pursuit of my career aspirations, I invested the hours and effort required to be considered one of the best. I took on extra work and initiated stretch assignments such as process simplifications and automation, however, I was still being passed over for promotion time and time again.

The second goal was murky as well. I met someone at work that I was attracted to. Everything started well but after a while, things went south and she got flaky. It was frustrating because I was clueless about what went wrong.

It dawned upon me that I have the wrong perspective on my current situation. I kept on blaming other people, my circumstances, and events that were happening around me for all my misfortunes. I realized that the real problem was me. I was doing things based on what was familiar, and I did not even bother to learn more and become better. Instead of dwelling on the things that I cannot control, I started shifting my focus on the most important thing that I can, myself.
This shift in mindset was the game-changer.

I've started reading books, watched YouTube videos, listened to podcasts, and any other form of learning on topics such as the science on how to lose weight, understanding relationships and attraction, how to earn your promotion, and get ahead in life. I started eating healthy and working out regularly to develop my confidence. It took time to see any results in the changes I've made with my life but the great thing about it is that it was worth it.

To cut the long story short, I found a new vigor to my everyday life. Through continuous learning and testing, I developed a clothing style that helps you bring out your masculine vibe. A style that helps you increase your attractiveness to women and gain more respect from your fellow men. The Alpha mindset took over and I started to build on my momentum which led to the Beyond Alpha brand.